I have always been told to Zig when your competitors Zag … or Zag when your competitors … you get the picture!I’ve just seen the new Blackberry ad, “We Love U2”.
http://www.youtube.com/watch?v=qx_wdg-BSaY
I like it … but it reminded me of something …
What was it … of course, the iPod U2 ad!
http://www.youtube.com/watch?v=nljs4kzpebU
A mistake? An oversight?
No, I can’t believe it’s anything but a conscious effort to take a leaf out of the iPod book of marketing.
After all, if you want to emulate them and beating them is not really on the agenda, why not copy them? Mmmmm ….
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