Football - How Big Will The Bubble Get?

Came back from a meeting this afternoon to find a trail of emails featuring a lively Friday afternoon discussion on the state of football. Seems some of my premiership friends - Man United, West Ham and Pompey fans in this case - are feeling more detached from their teams, their players and the game as a whole than ever before. I can relate to that (being an Owl) but it was interesting to hear it from these guys. They would usually be in full Sky watching mode by now.

So I guess the question is does football keep getting bigger and bigger or is there a point when the football bubble starts to deflate? Isn't that inevitable if it loses touch with its audience as it seems - based on today's inbox chatter - it is doing? Looks like a classic brand problem that - whatever the outcome - will be textbook stuff of the future.

Is the end nigh? Or do we have European super leagues and the further demise of international football to look forward to first?

Watch this space ......