I had my second Ryanair experience this month, traveling with Ireland’s finest down to Sicily for a very pleasant one week break.
The first experience was a fuzzy memory. It was a journey down to France for a funeral on a plane that, if I recall correctly, was sponsored by and thus adorned with a stunning livery by “The Sun”.
So happier times and years later no sponsorship or livery – yields must be better. But what about the brand experience?
Well, the first thing to say would be that we got there and back both safely and on-time. And the flights were £70. A good £200 less than BA. Big tick!
The second thing to say would be that we were offered scratch-cards half way through the flight. And I think in that moment, there was Ryanair in a nutshell.
Scratch-cards.
The first experience was a fuzzy memory. It was a journey down to France for a funeral on a plane that, if I recall correctly, was sponsored by and thus adorned with a stunning livery by “The Sun”.
So happier times and years later no sponsorship or livery – yields must be better. But what about the brand experience?
Well, the first thing to say would be that we got there and back both safely and on-time. And the flights were £70. A good £200 less than BA. Big tick!
The second thing to say would be that we were offered scratch-cards half way through the flight. And I think in that moment, there was Ryanair in a nutshell.
Scratch-cards.
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