Wally

It’s awards season and over the last couple of days I’ve found some time to look through a selection of entrants and winners from both the D&ADs and Cannes Lions.

There are plenty more to look through but I’m currently dothing my cap to a couple of nice uses of outdoor and one barnstormer of an idea that blasts through all channels.

Virgin Trains and the guys at Spike did the talking billboard which, no matter how often I see it, still gives me that envious, ‘why didn’t we think of that’ feeling!

http://www.spikeuk.com/vtposter.html

The next bit of outdoor magic comes from Australia and it’s a beauty. It’s a fantastically simple, fun and engaging way to get money out of people’s pockets (via their phone bills) and improve the lives of Sydney’s dogs and cats.

http://awards.dandad.org/2009/categories/mmkt/mobile-marketing/20776/throw-us-a-bone

The last one is a BIG IDEA. And it’s a little more hardcore. In fact you might want to look at it first and then use the previous two to relax.

If you haven’t seen this before I won’t spoil the fun. Just hit the link below to Meet Wally’s Heart.

http://awards.dandad.org/2009/categories/intg/integrated/18822/meet-wallys-heart